Nowadays, tourists are ready to spend more in order to receive a customized experience, the question is, have travel companies recognised the need for increased customisation?
It is interesting to examine how the travel sector has changed over the past ten years. One specific field that deserves our interest is luxury travel. One of the main vacation trends changing this particular area is the development of hotels that offer a mix of high-quality services and unique experiences. Oliver Ripley is one of the entrepreneurs at the head of this emerging trend. His successful hospitality business is dedicated to changing people’s lives in a favorable and long lasting way. Today, consumers are interested in developing deeper connections with the locations they vacation at. Visitors appreciate the opportunity to experience the authentic culture of the city they are in, living like a native while also making the most of world-class facilities and services. The basic principle driving travel businesses forward is that consumers should feel as if every second of their stay is exciting and unique. The trend toward more personalised, lifestyle-orientated hotels has emerged as a way to cater to the needs of young, Millennial consumers.
One of the most prominent tourism industry trends 2019 has been the emergence of more authentic and unique experiences. Authenticity is becoming the main differentiating factor between hotel organisations and travel agencies. As a matter of fact, it has turned into one of the main definitions of what a high-end travel experience is. Nowadays, clients consider trips that provide unusual experiences as more valuable than those where you set off on a sight-seeing excursion. This is exactly why businessowners like Ileana von Hirsch have focused on offering their guests highly personalised, high-class accommodation options. From beach houses, to luxury cottage residences and even castles, the rental properties offered by suchcompanies are changing what it means to travel in style.
High-class travel has been changed by the new travel technology. Modern technology has enabled travel companies to adopt a more personalised approach when it comes to the services they offer. Hospitality business owners around the world, such as Sebastien Bazin, have been investing in ‘smart rooms’ that are developed to offer greater accessibility to visitors. Such innovations are indicative for companies’ efforts to provide a satisfying stay to all customers. These rooms are made for not only customers with reduced mobility, but for all people looking to have a pleasant stay.
It is exciting to follow the technology development in travel and tourism. A significant number of companies in the hospitality sector are starting to use recognition technology to create seamless interactions and eliminate the friction from the purchase-making process. For example, several hotels have designed their rooms to be accessed via fingerprints or have introduced contactless check-outs. The recognition technology is expected to entirely transform how guests make payments.